Publication shopfront
A shopfront experience, guiding users through onboarding and incentivising pathways.
ONBOARDING
The onboarding journey for new readers after downloading the app.
FEATURES
The app offers a range of regular publications, including a dedicated Special Editions section, a monthly promotional feature, subscription options, a section to discover other magazine titles, a redemption option, and account settings. Additional features includes an inbox and search bar, while advertising banners transition between artworks at the top.
INCENTIVE MESSAGE VARIATIONS
Various modals appear at staggered intervals during the reader's interaction. Each overlay presents an opportunity for a free seven-day subscription upon completing a task.
USER FLOW
A variety of modal designs and user flows that were strategically implemented throughout the reader's journey. Designs 1, 2, and 3 were staggered after the initial flow, with the overarching objective of encouraging readers to purchase an annual subscription and share the app with others.